Hey y’all, I’m just a baker here in El Paso, running a panadería that’s been in the family for years. I know flour, ovens, and how to get that perfect golden crust on a concha. But when it came to computers and servers? I didn’t know masa from malware.
I used to hear my cousin—who works over at ESEI—talk about backups, cloud storage, and disaster recovery plans. Honestly, I nodded along like I understood, but truth is… I was a little self conchas about asking questions. I didn’t want to sound clueless.
Lucky for me, my cousin set me up with a service from ESEI that I didn’t really understand at the time—but I kept it going. One stormy El Paso afternoon, lightning hit, power went out, and just like that, my computer system got fried. I thought I lost all my customer orders, recipes, and financial records.
But guess what? Everything was backed up, safe and sound in the cloud thanks to ESEI. All I had to do was call, and they got me up and running again. Since then, I’ve learned it’s better to ask questions than to assume you don’t need help.
Now, I ask about everything—backups, updates, even those weird phishing emails. And ESEI always breaks it down in a way I can understand.
So take it from me:
Don’t be self conchas about your technology.
Ask questions. Get support. And make sure your digital dough is safe and sound.
— Your Homie Baker
